Canadian researchers have identified data ownership issues as detrimental to farmers` performance and… Sykuta, M. (2016). Big Data in Agriculture: Data Protection, Property Rights and Competition in Data Services ag. International Food and Agribusiness Management Review,19, 57-74. Fleming, A., Jakku, E., Lim-Camacho, L., Taylor, B., Thorburn, P. (2018). Is Big Data for big business or for everyone? Perceptions in the Australian grain industry. Agronomy for sustainable development,38, 24. However, there are not necessarily trusting links in digital agriculture.
As Wolfert et al. have shown, digital technologies will bring about a fundamental change in the social network around farms in many contexts (Wolfert et al. 2017). Farmers have traditionally had trusting relationships with many players such as consultants, cooperatives, farmers` associations and input suppliers. In these relationships, they knew what to expect. The introduction of players in the software industry invites farmers to forge new and often more abstract relationships than they are. While start-ups and relatively small technology companies often come into contact in real life through personal cooperation agreements, these relationships are expected to become increasingly digitized and therefore abstract, as these companies and their customers become more numerous. Contractual transactions with large technology companies are unlikely to be sealed by a traditional handshake and will rarely take place face-to-face. We expect that the increase in the number of people sharing data on the network and the increasing geographic distance between them will lead to the development of tools that digitize the informed consent process. However, the theory of informed consent gives important reasons to doubt that these efforts will lead to trust. They can also be used as protection for agricultural companies that produce digital technologies, as they can always use the farmer`s consent to justify what they do with the data. The timely reaction of the agricultural sector led to the official introduction on 23 April 2018 of the EU code, signed by eleven major organisations representing EU agricultural enterprises.
Footnote 24 To understand the role that the EU code can play in building trust and transparency in data exchange, it is first of all useful to examine the main objectives and characteristics of the EU code. Open Access This article is licensed Creative Commons Attribution 4.0 International License, which allows use, release, customization, distribution and reproduction in any format, provided you grant appropriate recognition to the original author and source, providing a link to the Creative Commons license and indicating whether changes have been made. Third-party images or other material in this article are included in the article`s Creative Commons license, unless otherwise stated in a credit for the material. If the material is not included in the Creative Commons license of the article and your purposes are not authorized by law or exceed the authorized use, you must obtain permission directly from the copyright holder. A copy of this license can be creativecommons.org/licenses/by/4.0/.